Hello,

I am Kalyani

I am a Digital Marketer and Virtual Assistant based in Paris, France. I am passionate about helping brands and business owners create and maintain an online presence through social profiles and websites. I possess a versatile skill set that blends creativity, analytical thinking and effective communication.

EXPERIENCE

2021 - 2023

Digital Marketing & E-Commerce Store Specialist

Selection Privee , Paris, France

​As a Digital Marketing & E-Commerce Store Specialist, I Created and implemented a social media strategy that grew the company's social media following by 50% and increased engagement by 25%. Skilled in SEO optimization, social media management, and email marketing, with a proven track record of achieving significant increases in website traffic, lead generation, and engagement.

2020 - 2022

Digital Marketing Specialist Freelancer

Trend Prive Magazine, Paris, France

​A creative and driven social media specialist in creating, managing, and curating content for major platforms such as Instagram, Facebook and Twitter. Developed and ran innovative social media campaigns that aligned with branding objectives, resulting in a 75% boost in followers on major platforms (Instagram, Facebook, Twitter). Collaborated with cross-functional teams to develop visually compelling and engaging content, facilitate social media calendars and analyze metrics.

2018 - 2019

Sales Associate

Fossil , Delhi, India

As a highly motivated Sales Associate, I developed and implemented successful sales strategies resulting in a 25% increase in new customer acquisition and Proven track record in maintaining accurate customer records, monitoring customer feedback, and achieving a 90% customer satisfaction rate. Skilled in identifying and developing new customer opportunities, preparing and presenting sales presentations.

2016 - 2018

Sales Associate

Superdry , Delhi, India

Motivated and results-oriented Retail Sales professional with a passion for exceeding sales targets and delivering exceptional customer service. Skilled in developing and implementing customer loyalty programs, training and mentoring new sales associates, and managing inventory levels to prevent stock outs.

EDUCATION

2019- 2020

Masters in Fashion and Luxury Goods Management

COLLEGE DE PARIS, PARIS

My master's degree equipped me with the latest knowledge in digital marketing, trend-recognition and marketing skills. This course provides an overview of the luxury and fashion market, as well as the skills needed to run a business in this sector. Students will learn to manage projects, develop marketing and sales strategies, and manage the supply chain and logistics.

2014 - 2016

MBA Fashion Management

AMITY UNIVERSITY, DELHI,INDIA

The Fashion Management specialization covers the fundamentals of the sector - brand value, design thinking or distribution strategies - but also the new challenges facing this industry, in particular sustainable development. In addition, this MBA allows a strong foundation in business principles, strategic management, marketing, finance, and leadership skills, which are essential for managerial positions in the fashion industry.

2011-2014

B.Sc. Fashion Design

AMITY UNIVERSITY, DELHI,INDIA

My undergraduate studies provided me with a strong foundation in technical skills such as innovation, creative thinking, quick response, sketching, and understanding of the market as well as fashion trends. In this course, I learned about the professional skills and techniques to excel in the field.

SKILLS

Social Media Management

E-Commerce Marketing

Content Strategy

Brand Management

SEO & Analytics

Email Marketing

EXPERTISE

DIGITAL FOOTPRINT​

If you are just getting started online business, I can help you launch a simple website, start selling through a Shopify Store, improve your customer services and email marketing strategy. Everything you do online feel connected and from a consistent voice.

Great for: B2C clients who are starting from scratch or need a digital upgrade.

SOCIAL MEDIA ENGAGEMENT

Curious about how to set yourself up on Social Media?
I will lay the foundation by providing tools and best practices you’ll need to successfully run your social accounts. I provide all the support and expertise required for a turnkey social media solution.
We’ll start by establishing a strong strategy with a follow up plan for how best to use social to support your business goals.

Great for: Clients who want initial launch support and strategic consulting.

BRAND VISIBILITY

I help businesses make a big impression online. My expertise in brand management encompasses brand development, positioning and communication. I help businesses build strong, memorable brands that resonate with their target audience. I’ve successfully enhanced brand visibility through targeted marketing initiatives and compelling storytelling, contributing to increased brand awareness and market presence.